https://www.robashton.com/blog daily 0.75 2022-08-24 https://www.robashton.com/blog/poor-communication-costs monthly 0.5 2022-06-30 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629293715154-GH8XGAPMPD2153FABD9M/unsplash-image-VpcgTEKerEQ.jpg Blog - We’re not the communicators we think we are - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robashton.com/blog/mobile-email-signature-important monthly 0.5 2021-10-18 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629293943255-A59JTEZPUD74RSG5JOAZ/Man-emailing-from-phone-1024x683.jpg Blog - Why you still need ‘Sent from my iPhone’ in your signature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robashton.com/blog/trump-communication-secrets monthly 0.5 2022-07-05 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629294326237-V01XDYT1F74S0YCR7PP6/Screen-Shot-2018-01-18-at-15.53.17.png Blog - How Trump’s tweets and speech pattern hypnotise his followers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629294140204-2XLP57VOUSBSUWPUXX19/Screen-Shot-2018-01-18-at-15.53.11.png Blog - How Trump’s tweets and speech pattern hypnotise his followers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629294679920-ACC807QNIBMAVTYEXPBU/pasted-image-0.png Blog - How Trump’s tweets and speech pattern hypnotise his followers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629294819684-QHB6OXSBNKJZL5RRF7K6/Coolidge_Cowboy_large1.jpg Blog - How Trump’s tweets and speech pattern hypnotise his followers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629294310040-JZUHVPYGN4ABSCL5RHDA/Screen-Shot-2018-01-18-at-15.52.43.png Blog - How Trump’s tweets and speech pattern hypnotise his followers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629294297449-A5U04RIMGNLTHF4NY4HG/Screen-Shot-2018-01-18-at-15.48.55.png Blog - How Trump’s tweets and speech pattern hypnotise his followers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629294203873-9QLWRGGB0HALCLFR5JGJ/Screen-Shot-2018-01-18-at-15.47.27.png Blog - How Trump’s tweets and speech pattern hypnotise his followers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robashton.com/blog/communication-moon-landing monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629294904845-Z6K8FJOYTYTCT0CY1OMW/Aldrin-on-Moon-%E2%80%93-cropped-1024x609.jpg Blog - The communication secrets that put a man on the moon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robashton.com/blog/why-email-twitter-makes-us-angry monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1633961606579-3KGZC7YK86SM69WM67CZ/angry_baby_resize.jpeg Blog - The real (and surprising) reason email makes us angry - Make it stand out Easy baby: why do online conversations so often end in tears? https://www.robashton.com/blog/covid19-media-anxiety monthly 0.5 2022-07-05 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1633963298963-GD8N7WMLKCMKX3DXD4S8/Deadly+graphic.png Blog - Why we need information hygiene too [original research] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1633963375392-HKGU8TP7B8Z5R4RAT0KT/Word+research+graphic.gif Blog - Why we need information hygiene too [original research] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robashton.com/blog/why-the-c-suite-rarely-mention-the-c-word monthly 0.5 2022-06-30 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/79588ba2-a751-418b-8469-b01bb8527430/Figure+3_+Since+lockdown%2C+adverts+mentioning+homeworking+have+risen+faster+than+total+adverts.png Blog - Why the C-suite rarely mention the C-word - Make it stand out Work from home: the number of job ads mentioning remote working has tripled Source: Office for National Statistics/Adzuma https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/7fe10247-7156-4bc1-bd02-9f87f316626a/kristina-flour-BcjdbyKWquw-unsplash.jpg Blog - Why the C-suite rarely mention the C-word - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robashton.com/blog/to-change-someones-mind-first-change-the-tune-in-their-head monthly 0.5 2022-06-30 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/75f9fc88-6b3b-4adf-a894-c6a46b084b6b/people-g97798d4a6_1920.jpg Blog - They’re listening to their tune, not yours - Make it stand out Our inner monologue is the background music to our decisions https://www.robashton.com/blog/mind-reading-for-beginners monthly 0.5 2022-07-01 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/84ec6753-705e-4a6c-b5b3-4f52992db4db/iStock-486115005.jpg Blog - Mind reading for beginners - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robashton.com/blog/this-is-why-we-miss-our-biggest-errors monthly 0.5 2022-08-24 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1661273745214-5XOJ3FG0NXXRI19P2QHM/Facepalm+girl.jpg Blog - Why we miss our biggest mistakes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1656691978781-A2QC5NU81INM6D30R857/239482918_4555440201134362_7916590035368471517_n.jpg Blog - Why we miss our biggest mistakes - Make it stand out Honest mistake: even the Lincoln Memorial has a typo https://www.robashton.com/contact daily 0.75 2021-08-13 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1628785601485-OJZF6R2XSN82FX5GVRB3/kyle-glenn-gcw_WWu_uBQ-unsplash.jpg Contact Photo by Kyle Glenn on Unsplash https://www.robashton.com/media daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1636970459438-IU4FGL8I46ZBP6233AWZ/JP1_7609.jpg Media https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1636970483684-JJJQLZV7GB1M4IRKENAS/JP1_7154.jpg Media https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1636970532811-BW0WFYJVYYK94F4Z13YF/JP1_7396.jpg Media https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1636970556752-H0JVL3W3HRZQJ6L0ZRYK/JP1_7631.jpg Media https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1636970639109-QOMREJPTK6QD7LWQIALM/JP1_7065.jpg Media https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1653415892607-K35W9AFMBNDVXJ5AVOT7/SI+Cover+art.png Media https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1653416038063-LGZINTA57ZFT09XAPBYY/SI+hero-bg-brain-v1.png Media https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1653469722638-2QSHTA4GTUP5I9F27W94/JP1_7302ii.jpg Media https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1653469944712-XY2I8GNTEIEQUSTWAT4D/JP1_7302.jpg Media https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1653470442647-1DN0055E4R5KUP93XL6G/JP1_7534+small.jpeg Media https://www.robashton.com/home daily 1.0 2022-09-14 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629817419312-V3FDAK4NOZX0VETYEI10/phone-audio-player-img%402x.png Home - Writing to persuade and influence It may feel like we live on Zoom, but we actually spend far more time writing than in meetings – real or virtual. If you want to change something at work, you’ll probably need to write a proposal. You build (or damage) relationships through email and messaging apps like Slack or Yammer. And what else is all of this if not writing? Yet most people are ignorant of the science behind these activities, even though it holds the key to success and failure. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1627460953348-Y9XCFZLBKKJL1BGI06VB/JP1_7609.jpg Home - About me I'm an author, researcher, cognitive science nerd and entrepreneur. It's always bugged me that so much communication advice pushed by self-help books is based on pseudoscience, hearsay and wishful thinking. So I've made it my mission to find peer-reviewed research in this area, sort fact from fiction and share the results. I also founded the learning company Emphasis in 1998. To date, it’s helped more than 70,000 people around the globe to transform their written communication. Clients include Google, all of the Big 4 accounting firms and the Royal Household at Buckingham Palace. https://www.robashton.com/training daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629201040066-59L7ABWLVVD460RCRZ3A/logo.png https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629200617212-2CVG124MV0ZCUKK1PBO8/hp.jpg Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629200593686-EAW2CQR2U8DHWWWZVGJP/jpmorgan.jpg Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629200628073-1DYD6DKPS7SG6Q30CENZ/am_ex_logo_300x400.png Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629200602784-VI6N59WWFGNZN459UPB8/the_health_foundation_logo_300x400.png Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629200596910-GOI9DPNGTDKY2C035P4O/shell.jpg Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fe9c20d62921227d25d36b/1629200641993-3540L05MAMA7V8T6O6B3/uber_logo.png Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference.